Will is a journalist with more than eight years experience in roles that range from news reporter to editor. He joined Autocar in 2022 as deputy news editor, moving from a local news background where he cut his teeth.
His most recent role was as website editor at the Daily Echo newspaper in his hometown of Southampton. He’s also worked as a local democracy reporter for the BBC, and was head of news for the Salisbury Journal. WIll holds a NCTJ Level 5 National Qualification in Journalism with 100wpm shorthand.
In his current role, Will’s focus is with Autocar and Autocar Business; he also manages Haymarket's aftermarket publication CAT. Writing is, of course, a big part of his role too – stories come in many forms, from interviewing top executives, reporting from car launches, and unearthing exclusives.
Will is an expert in:
- News writing, especially new car news
- Sourcing exclusive stories
- Interviewing, from car dealers to top executives
- Automotive business and industry news
- Electric car news
- New car reviews
Will Rimell Q&A
What was your biggest news story?
I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.
What’s the best car you’ve ever driven?
A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…
What will the car industry look like in 20 years?
A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen.
